Pure birds

Pure Birds is an “impact-driven company”, inspiring and challenging businesses to join forces for a more profitable, sustainable and innovative supply chain. 

We help to connect, challenge and activate people in creating breakthroughs from a collaborative perspective. 

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Pure birds News

BICEPS Network

Wednesday 24 August 2016

Introduction of BICEPS Rating System to stimulate more sustainable ocean shipping 

(BICEPSBoosting Initiatives for Collaborative Emission-reduction with the Power of Shippers)

The BICEPS Network, a joint initiative of shippers to leverage forces to stimulate more sustainable shipping, introduces the BICEPS Rating System. The shippers will apply the BICEPS Rating System, an online dynamic application that includes five sustainability themes, in their global procurement of ocean freight container transport. The actual sustainability performance of ocean freight carriers will be included as a factor in the selection of ocean carriers for their shipping volumes by the shippers. The rating system has been developed to give full transparency on the actual and relative sustainability performance of shipping lines and allows shippers to include this as a clear differentiator within their selection process.

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EMEA Supply Chain & Logistics Summit

Wednesday 15 June 2016

Pure Birds, together with NeoGrid and IGD, would like to invite you to attend its main session on Day 2 of the 18th Annual European Supply Chain and Logistics Summit in Barcelona, on 21 June 2016, at 11:50 am,  in Conference Room 1, at the hotel Fairmont Rey Juan Carlos I, in Barcelona, Spain.

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Fast Moving Fashion Co Creation

Tuesday 7 June 2016


NeoGrid and Pure Birds brought together today, in an exclusive and innovative workshop, leaders from the European fashion industry to discuss supply chain challenges and work on common goals. Among the attendees were C&A, CB fashion, De Bijenkorf, Expresso fashion, FOREVER 21, Suitsupply, Under Armour Europe, next to our clients BESTSELLER, who also presented, WE Fashion and Wehkamp.

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Start of “Fit-to-Purpose” approach in Agro-food Value Chains

Tuesday 25 August 2015

The Fit-to-Purpose programme is an initiative by Pure Birds and the Postharvest Network and is supported by the Food & Business Knowledge Platform. The objective of this programme is to stimulate entrepreneurship and innovation of Dutch companies in agro-food value chains in developing countries. The approach is aimed at the development of simple and sustainable solutions that have the potential to create new market opportunities for companies ranging from large multinationals to SMEs and start-ups.

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Duplo: working together on sustainable growth

Wednesday 4 December 2013

Duplo: working together on sustainable growth

H.J. Heinz, SCA, Hero, Refresco, FrieslandCampina, Nabuurs, Jumbo Supermarkets and Pure Birds are working on a real game changer in the supply chain.


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